Charlie Woods Inks TaylorMade NIL Deal, Continues Family Golf Legacy

TaylorMade Golf announced on Friday, September 4, 2026, that it has signed Charlie Woods to a name, image, and likeness (NIL) deal. This partnership creates a direct family connection, as his father, Tiger Woods, has been sponsored by TaylorMade since 2017 and launched his 'Sun Day Red' brand with the company in 2024. The announcement was made via a video posted on TaylorMade's social media channels, signaling a new chapter for the emerging golfer.

Currently a senior at The Benjamin School in Palm Beach Gardens, Florida, Charlie Woods has already made notable strides in his amateur career. He secured his first American Junior Golf Association (AJGA) victory last year at the TaylorMade Invitational, a fitting win given his new endorsement. In 2025, he finished ninth in the Junior PGA Championship. As of Friday's play, he was tied for eighth place after shooting a 1-under 71 in his first round at the Junior Players Championship at TPC Sawgrass. Woods has also committed to play collegiate golf at Florida State University following his high school graduation in 2027.

The signing underscores the growing influence of NIL opportunities for young athletes and highlights the enduring legacy of the Woods family in golf. While Charlie is just beginning his journey, his father, Tiger Woods, remains a prominent figure in professional golf. Tiger's competitive appearances are now more selective, but his presence continues to draw significant attention. For instance, he is currently listed at +25000 (DraftKings) to win the Masters Tournament, reflecting his status as a longshot contender in major championships.

This multi-generational partnership with TaylorMade positions Charlie Woods to further develop his game with significant brand support. As he prepares for collegiate golf and potentially a professional career, the NIL deal provides a platform for his burgeoning profile, echoing the long-standing relationships that have defined his father's career.